Find Your App’s Super Users and Hack Your Growth

Find your app’s Super Users and hack your growth! App usage for any app follows some fairly normal patterns. Some users will use it a lot; others just open it once and then never again. While every app is different, if you could graph your users by usage, you’ll...
AppToolkit.io is better than self-tying shoes

AppToolkit.io is better than self-tying shoes

So when we posted AppToolkit.io to Product Hunt this month, on the same day, someone also posted some self-tying shoes. While we didn’t get into the top 5 products for the day, we did end up in the top 10, and we beat out the self-tying shoes. Take that Michael...
14 Ways to Market Your Mobile App

14 Ways to Market Your Mobile App

No doubt you’ve spent countless hours conceiving, programming, and designing your new smartphone app. You probably spent quite a bit of money on it, too. Below are 14 ways to kickstart your marketing: 1. App Store Optimization App Store Optimization (ASO) requires...

How to create an iOS Sticker pack walkthrough

How to Create an iOS Sticker Pack – A Tutorial Walkthrough The new iOS Sticker Pack apps are flooding into the App Store, and if you are a developer like me, you want to get in on the action. I struggled trying to find a good instructional article online but I...
Disposable Apps – or On-Demand Apps

Disposable Apps – or On-Demand Apps

Lately there has been a lot of news about how people just don’t download apps like they used to – how users just use the same couple of apps for most of their time on their phone. Facebook, Instagram, Snapchat, and WhatApp suck all of the oxygen from the room....
Create Viral Foot Traffic With Pokemon Go

Create Viral Foot Traffic With Pokemon Go

How to use Pokemon Go to promote your business Having been a comic retailer during the Magic the Gathering and Pokemon card games and the Beanie Baby craze, the Pokemon Go launch reminds me of all three on steroids. Magic and Pokemon were a younger and mostly male...
Hey Chicken Little, the app dev sky isn’t falling!

Hey Chicken Little, the app dev sky isn’t falling!

Shortly after Business Insider released this teaser to their new report, “The mobile app boom has ended,” — Read it HERE — suddenly every tech blog was running the same headline and their own analysis of the just how screwed the indy developers were now. Searching...
How I organize my day with Trello

How I organize my day with Trello

So a few months ago, my partner and I started using Trello to organize tasks and share between ourselves. We’ve tried a few different things over the years, and she always hates it when I find something new because she knows I’ll eventually make her shift over to a...
Free is not (always) a business model

Free is not (always) a business model

Recently, we submitted a proposal and contract into a new client. We had worked with the principle decision-maker before. It was a government agency, but the contract was right above the limit of what could be approved without going to formal bid with a minimum of...
Lightning in a Bottle

Lightning in a Bottle

How we got an iTunes Top 70 app without marketing it We’ve been developing apps since 2010. We weren’t in the tech business, or programmers, we published print book reviews. We printed on dead trees, reviews of other people’s dead tree writings. It was my full-time...
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