Create Viral Foot Traffic With Pokemon Go

Create Viral Foot Traffic With Pokemon Go

How to use Pokemon Go to promote your business Having been a comic retailer during the Magic the Gathering and Pokemon card games and the Beanie Baby craze, the Pokemon Go launch reminds me of all three on steroids. Magic and Pokemon were a younger and mostly male...
Hey Chicken Little, the app dev sky isn’t falling!

Hey Chicken Little, the app dev sky isn’t falling!

Shortly after Business Insider released this teaser to their new report, “The mobile app boom has ended,” — Read it HERE — suddenly every tech blog was running the same headline and their own analysis of the just how screwed the indy developers were now. Searching...
How I organize my day with Trello

How I organize my day with Trello

So a few months ago, my partner and I started using Trello to organize tasks and share between ourselves. We’ve tried a few different things over the years, and she always hates it when I find something new because she knows I’ll eventually make her shift over to a...
Free is not (always) a business model

Free is not (always) a business model

Recently, we submitted a proposal and contract into a new client. We had worked with the principle decision-maker before. It was a government agency, but the contract was right above the limit of what could be approved without going to formal bid with a minimum of...
Lightning in a Bottle

Lightning in a Bottle

How we got an iTunes Top 70 app without marketing it We’ve been developing apps since 2010. We weren’t in the tech business, or programmers, we published print book reviews. We printed on dead trees, reviews of other people’s dead tree writings. It was my full-time...
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