Making the decision to launch an app is one that could be very lucrative if well-marketed. Depending on the purpose of the app, it could also make a great impact in many people’s lives. There is a lot of work that goes into developing an app, and it can demand a large financial investment. For this reason, a lot of thought should be put into how you’re going to create visibility and encourage downloads once all the behind-the-scenes work has been done. There are many ways you can go about this. However, most require you to be creative and influence people to download, as opposed to blindly sell your app. This article is going to give you three practical tips for increasing app downloads on that note.
Build Genuine Relationships
When trying to get people to download your app, it can be tempting to bombard everyone with noise about the app. Although this is one way to go about it, as of 2017, there were 2.2 million mobile apps available for download for iOS devices which mean you already have steep competition. For this reason, building genuine relationships is essential when trying to increase app downloads. It is a way to connect with people on a more intimate level and show them that beyond wanting them to download your app, you want to add something meaningful to their lives. Some ways that you can build relationships include communicating frequently, offering incentives or rewards, sharing real-life experiences, building two-way communication, and holding special events where possible. When you do this, you give people insight into who you are and what your values are which makes for a more meaningful connection and a solid reason to want to download and use your app.
Use Word of Mouth
Another effective way of getting people to download your app is by using word of mouth. To date, it is said to be one of the best marketing tools, and that’s probably because it’s one of the most natural and authentic ways of creating awareness about a product or service. Some ways of getting customers to download your app through word of mouth include story-telling and brand building as well as focusing on their unique needs. By doing so, they’re more likely to recommend the app to a friend. Overall, try and be as transparent and intentional as possible when sharing, promoting, and talking about your app so that you can inspire people to want to be a part of the brand you’re building and share it with others in the process.
Start a Blog
There are presently so many blogs online that you’ve probably lost count. This, however, shouldn’t stop you from starting one of your own if you feel it’s necessary. A blog can prove to be a great way to get people to download your app as it helps you build a community beforehand. It gives you the opportunity to share any knowledge, experiences, and expertise that you may have in your field which helps build trust and a relationship as mentioned above. Starting a blog also gives you the opportunity to build a mailing list, giving you greater access and a chance to connect on a deeper level. It is important, however, that you ensure the emails you have are up-to-date by using email verification tools like the one on theemailfinder.co to make sure your content is actually reaching your audience and driving traffic back to your blog.
A great amount of hard work goes into building an app, so getting people to actually use it is critical. There are numerous methods you could implement to make this happen, including some of the ones mentioned above. However, how well your app does comes down to how many people feel like it’s added something valuable and unique to their daily lives. Therefore putting your all into ensuring your app will provide something that will make people come back is certainly worth it.