Businesses should always look to have one eye on developing technology, and there isn’t much bigger than the mobile app industry. More and more businesses are investing in mobile app technology in order to increase their customers, sell more products and gain more traffic, and you can definitely consider it for your business too.
According to Statista, there were over 3.5 billion unique mobile internet users as of August 2017, and that figure is only ever going to rise as smartphone technology advances even further. This highlights just how big your business can get if it engages with mobile users.
With that in mind, let’s have a look at the reasons why your business needs a mobile app.
Customers Can Find You Anywhere
By creating a mobile app, your customers will be able to find you anywhere just by grabbing their smartphone. For a restaurant or retail business, this can increase your sales by a huge amount, as there will be no limit to when customers can contact you and purchase your products and services.
There are ways you can sync your app with your website and social media channels, and one of them is to make a unique logo with Spark that you can have across all mediums. This way, customers will recognize your business when they find you in the app store, and your business will have brand synergy as a result.
Increase Customer Engagement
Your business needs to have a number of ways for your customers to contact you, and mobile apps are perfect for this, as they allow customers to leave reviews, start a chat and contact your business at any time. It also means that you can engage your customers in a quick and easier manner. All you need to do is log on to the app and reply to what is in the app. It’s a lot easier than having a multitude of email addresses and phone numbers, although they shouldn’t be used as a replacement for either of those services.
Stand Out From the Competition
Market research is always useful. You should always have one eye on what your competition is doing. One thing you can check up on is whether or not they have a mobile app for their business. An app doesn’t have to be costly or difficult to run, but it can intimidate business owners who aren’t tech savvy. By getting an app for your business, you could be standing out in front of your competitors and showing potential customers that you are a modern company who wants to engage with them.
Boost Your Website Traffic
One of the inevitable perks of launching an app will be the increased traffic that your website will get as a result of the smartphone generation engaging with the app and heading to your site to subscribe to your newsletter, purchase goods, and services, subscribe to your social media channels and more. If you have an app, you’re increasingly more likely to capture the attention of the younger, more tech-aware customer base.
Increase Your Revenue Channels
Another exciting reason to invest in mobile app technology is that it creates another revenue channel for your business. For example, if you’re a retail business that is selling fashion, having an app will allow customers who are on the move to find your business in the swipe of an iPhone, rather than via the search engine or web browser. It’s only a few seconds, but it makes all the difference in the world of smartphones and short-attention-spans. Having an app will bypass any issues and get your customers ordering right away.
